Iron Clad Roof Leads exists for one reason: to put qualified Florida homeowners on the calendars of the roofing contractors who actually pick up the phone, show up on time, and do the work right. One state. One trade. Zero distractions.
In the summer of 2021, our founder was sitting across from a second-generation roofing contractor in Tampa who'd just spent $14,000 on a "lead generation" service — and closed exactly two jobs. The leads were recycled, shared with four other roofers, and half of them had already signed a contract before the phone even rang.
We ran a single paid-media test that week. Hyper-local. Exclusive. Straight into his estimator's calendar. Inside 30 days he'd booked $87,400 in signed jobs. He asked us to keep it running. Then his cousin asked. Then his cousin's supplier asked. Iron Clad Roof Leads was born.
"I don't need 500 shared leads a month. I need twenty homeowners who actually want a roof, on my calendar, before my competitors ever see them."
Built our first hyper-local paid media system for a Tampa roofer. 30 days later he was booked six weeks out.
We turned away eleven out-of-state contractors and doubled down on Florida. Retail replacements + storm response campaigns became our specialty.
We launched the pay-for-performance guarantee. If we don't deliver qualified appointments, the contractor doesn't pay. It's still our promise today.
We locked our exclusivity model — one contractor per Florida county — to eliminate shared leads entirely.
Iron Clad Roof Leads now serves roofing contractors across all 67 Florida counties, from the Panhandle to the Keys.
We don't serve Georgia, Texas, or the Carolinas. Florida roofing has its own weather cells, permitting, and buying behavior — and it's all we study.
One roofer per county. We'd rather turn away a contractor than dilute the pipeline of the roofer who's already trusting us.
Homeowners buy from whoever calls first. Every system we build is engineered around one word: fast.
If our system doesn't deliver, you don't pay. Performance risk sits on our side of the table — not yours.
Hurricanes. Hail cells. Tile-vs-shingle preferences. Insurance carrier behavior. Permitting quirks in Miami-Dade vs. Duval. Florida roofing isn't a category — it's its own universe. So we chose it. Just it.
While national agencies chase every trade in every state, we go deeper on one map. That's why our appointments convert — because they're sourced from homeowners who actually live in your county, after your storm season.
Storm history, average roof age, dominant material, insurance carrier presence — every campaign is built around your specific Florida market.
The instant a homeowner asks for a quote, our system captures the request and pushes an appointment straight to your estimator's calendar.
No cold calls. No dialing dead numbers. Just prepped, exclusive appointments with homeowners who are ready to talk about their roof.
We only take on one roofing contractor per Florida county. Book a 30-minute strategy call and we'll tell you — straight up — whether yours is still open.